Affiliate & Advertising Disclosure

1. What Is Affiliate Marketing?

Affiliate marketing is a performance-based arrangement where a publisher (in this case, UK Tax Hero) earns a commission when a user clicks a specially tracked link and completes a qualifying action — typically making a purchase or registering for a service — on a third-party website.

The commission is paid by the third-party merchant. You, as the user, do not pay any additional fee as a result of clicking an affiliate link. In most cases, the price you see is exactly the same whether you arrive via an affiliate link or directly.

Affiliate marketing is a lawful and widely used commercial arrangement, provided it is disclosed transparently to users — which is what this page exists to do.

2. How We Earn Revenue

UK Tax Hero earns revenue through the following means:

2.1 Affiliate links

We participate in affiliate programmes operated by software providers, accounting tools, and other services relevant to UK taxpayers (such as Making Tax Digital-compatible software, accounting platforms, and financial tools). Where we link to such products, the link may contain a tracking identifier that attributes any resulting sale or registration to UK Tax Hero.

2.2 Display advertising

We may display third-party advertisements on some pages of the Website. These are served through advertising networks and are clearly distinguished from editorial content.

2.3 Sponsored content

On occasion, we may publish sponsored articles or sections in partnership with relevant companies. All sponsored content is clearly labelled as such (e.g. "Sponsored", "In partnership with", or "Promoted"). Sponsored content is subject to the same editorial standards as non-sponsored content.

2.4 Partner Programme

We operate a Partner Programme through which tax professionals and accountants can be listed in our Find an Expert directory. Participants may pay a fee for enhanced listings. This does not affect the guidance provided on the rest of the Website.

3. How We Identify Commercial Content

In accordance with the ASA CAP Code and ICO guidance on online advertising, we use the following labels to identify commercial content:

• Affiliate link: indicated by a disclosure note on the relevant page or immediately adjacent to the link (e.g. "affiliate link", "we may earn a commission")
• Sponsored: articles or sections produced in a commercial partnership
• Ad / Advertisement: paid display advertisements from third-party networks
• In partnership with [Name]: where content is produced in formal collaboration with a named company

Where a page contains multiple affiliate links, a single disclosure notice at the top or bottom of the page is sufficient to cover all links on that page.

We do not use hidden, misleading, or inadequate disclosures. If you believe a piece of content lacks appropriate disclosure, please contact us immediately via the Online Helpdesk.

4. Editorial Independence

Our editorial team maintains complete independence from our commercial relationships. This means:

• We do not publish positive reviews or recommendations in exchange for commission payments or other commercial consideration
• Affiliate commission does not influence rankings, ratings, or guidance in comparison articles
• Products we do not believe are appropriate for our users will not be recommended, regardless of commission rates offered
• Sponsored content partners do not have editorial control over how their products are described
• Our tax guidance content — articles, calculators, AI Tax Chat — is produced independently of our commercial relationships

5. Display Advertising

We may display advertisements on some pages of the Website through third-party advertising networks. Please note:

• Advertisements are clearly distinguished from editorial content and labelled as "Ad" or "Advertisement"
• We do not control the content of third-party advertisements beyond filtering at network level
• Advertising networks may use cookies to serve personalised advertisements — see our Cookie Policy for details
• The appearance of an advertisement on our Website does not constitute endorsement of the advertiser or its products
• We do not allow advertising that conflicts with our editorial standards, promotes harmful products, or is misleading

6. Types of Partners We Work With

Our affiliate and advertising relationships are limited to categories relevant to UK taxpayers and businesses. These include:

• Making Tax Digital (MTD) compatible accounting and bookkeeping software
• Self Assessment and payroll software providers
• Financial tools and platforms relevant to UK tax compliance
• Professional bodies and training providers relevant to UK tax

We do not accept affiliate arrangements from companies whose products we are unable to assess or whose quality we cannot verify. We do not participate in affiliate schemes for investment products, insurance, or financial instruments regulated under FSMA 2000 in a way that would require FCA authorisation.

7. Your Rights & Our Obligations

Under the ASA CAP Code and the Consumer Protection from Unfair Trading Regulations 2008, commercial content must not be presented in a way that deceives consumers. We take these obligations seriously.

If you believe any content on this Website is misleadingly presented as editorial when it is in fact commercial:

• Contact us immediately via the Online Helpdesk
• Report concerns to the Advertising Standards Authority (ASA)
• Report concerns to the Competition and Markets Authority (CMA)

We welcome feedback and take all complaints about disclosure seriously.

8. Contact Us

For any questions about our affiliate arrangements, advertising, or commercial partnerships, please contact us via our Online Helpdesk.

For partnership and advertising enquiries, please also use the helpdesk — include details of the company and the type of collaboration you are proposing.